One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony … Read more
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar on October 16th, “Optimizing For Google’s New Landscape And The Future Of Search.” We’ll explore how these changes are impacting … Read more
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a … Read more
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a … Read more
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet. Source link
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: … Read more
Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone, irrespective of their disabilities. In this post, we’ll explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?” Great question. There is a big difference between traditional e-commerce SEO and service provider SEO … Read more
![How To Start Optimizing Your Offline Conversions With Google Ads [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Start-Optimizing-Your-Offline-Conversions-With-Google-Ads.jpg "How To Start Optimizing Your Offline Conversions With Google Ads")
Ready to explore how you can improve your existing revenue streams? Hoping to improve your offline conversion strategy but not sure where to start? Your first step to boost your revenue potential is to begin scaling your Google Ads account by: Changing your campaigns to optimize offline actions rather than focusing on “online” activity. Tracking … Read more
Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in … Read more
In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides comprehensive information about using Search Console data to achieve greater success on Google’s platforms. Performance Report: The Key To Analyzing Search Presence Waisberg begins by … Read more
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, it can affect your volume of leads. Even though we’re emphasizing Google search, … Read more
If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a horrible mess for many reasons, but there are about 20 blogs out of the 140 that … Read more
Weebly is a website builder you can use to create your site, blog, or even an online store. Founded in 2007, it was acquired by Square in 2018 and is now the basis for over 50 million websites worldwide. Builders like Weebly are great for people who need a site but don’t have much (or … Read more
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One trend driving massive advancements in search technology is the shift from keywords to data that better represents the meaning of the query, and what’s known … Read more
