You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive? … Read more
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Raina Penchansky, the co-founder and CEO of Digital Brand Architects (DBA) and co-founder of Dear Media, about how to make influencer partnerships that move your business forward. To read more, subscribe to the … Read more
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought … Read more
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have received over 1.7 billion views. In a recent blog post, YouTube’s CEO, Neal Mohan, emphasized the need to seize AI’s potential responsibly. YouTube hopes to … Read more
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: … Read more
Everything is better with a partner. Business is no different. At Sprout Social, we’ve completed two acquisitions, facilitated dozens of integrations and collaborated on countless co-marketing opportunities with our partners. I—and the rest of the Sprout Social team—am always on the lookout for businesses that complement our product suite. We’re freshly on the heels of … Read more
