How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more
