Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more
We often talk about how to bring your product to market, how to set up the logistics, and how to promote it to your target audience. But we rarely discuss how you should price a product. Some believe that you should price a product as high as possible to get the biggest possible profit margins, … Read more
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more
First impressions matter, especially in a niche where e-commerce websites are competing closely for the attention of online buyers. That’s something you’ll want to remember if you’re setting up the stage for the release of a new product line. Every new lineup that you launch presents you with an opportunity to reintroduce your customers to … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Jessica Rolph, founder of Lovevery and Happy Family, about building a subscription business from scratch. To read more, subscribe to the magazine. ————— Walk into any store that sells baby food and you’ll … Read more
You’ve got the idea. You’ve got the vision. Now you just need the product. When you source a product from a supplier, whether it’s local or (more likely) overseas, there are reasons to worry. Pick an unprofessional supplier and you could waste hundreds of hours and have to restart. Or miss a mistake in your … Read more
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
![AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/ai-marketing-campaigns.webpkeepProtocol.webp "AI Marketing Campaigns Only a Bot Could Launch & Which")
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe … Read more
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you‘re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date … Read more
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, many business owners aren’t sure how to answer this question. While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the … Read more
You’ve cracked it. You’ve found the perfect product, and you’re ready to take it to market. You set up a supplier, purchase your first batch, list your product, and wait for the sales to roll in. But instead of sales, you’re met with a mediocre response at best and 1,000 pet chicken harnesses packed into … Read more
![The 6 Stages of the Product Life Cycle [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/product-life-cycle_0.webpkeepProtocol.webp "The 6 Stages of the Product Life Cycle [+Examples]")
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. No one wants their product to become “obsolete” and reach … Read more
Product managers have their work cut out for them. Successful shepherding a product from its initial conception, through multiple stages of iteration and development, and finally to a successful marketplace launch requires a high level of coordination and efficiency. Product managers often have to oversee multiple processes and several multidisciplinary teams, ranging from engineers to … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore … Read more
![How to Create a Product Launch Email [Outlines + Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Product-Launch-Email.pngkeepProtocol.png "How to Create a Product Launch Email [Outlines + Templates]")
There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share. Still, this question always arises when a new product launches: Will this campaign be successful? There are multiple avenues through which to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that can help keep all product-launch-related … Read more
![How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/AWS-1.pngkeepProtocol.png "How AI Will Revolutionize Product Development, and How to Prepare")
As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test … Read more
