Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? … Read more
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited speculation and analysis within the SEO community. Now, there’s a question of whether the leak will cause Google to tighten its already restricted communication channels. … Read more
An apparent leak of Google Search API documentation has sparked intense debate within the SEO community, with some claiming it proves Google’s dishonesty and others urging caution in interpreting the information. As the industry grapples with the allegations, a balanced examination of Google’s statements and the perspectives of SEO experts is crucial to understanding the … Read more
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t), and how to think about it in your accounts. Like almost everything in paid advertising, there’s nuance to Ad Strength. No, it’s not … Read more
![Marketing Management - 10 Questions to Ask When Creating a Marketing Campaign [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/Marketing-Management-10-Questions-to-Ask-When-Creating-a.jpg "Marketing Management - 10 Questions to Ask When Creating a")
What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic (below). It looks at 10 key questions to ask when creating a campaign. And to help marketers understand when to ask what, each question has … Read more
If you’re reading this, you may already know that mobile device management (MDM) software helps you manage and secure your corporate-owned mobile devices. Examples of this can range from tablets to kiosks and digital signage. You probably also understand the importance of using MDM tools. The right solution can help you secure and manage your … Read more
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. … Read more
It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement. OpenAI Web Search Report The report published on The Information relates that OpenAI is … Read more
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing … Read more
When integrated into your marketing and product positioning strategies, questions can transform organic growth, product development, and more. Source link
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8 languages, I wanted to answer some FAQs we’ve heard…. — AdsLiaison (@adsliaison) November 20, 2023 Google recently rolled out ACA for Responsive Search Ads (RSA) … Read more
Whether you’re just starting out, trying to take your business to the next level, or in need of a sounding board for ideas as your business begins to grow, you’re going to want to consider a business coach. Don’t worry; business coaches differ significantly from your old high-school gym coach. No one’s going to yell … Read more
As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate? Imagine you ask your candidate: “If you were a pizza delivery person, how would you benefit from scissors?” The question … Read more
There are 2.95 billion monthly active users on Facebook. Furthermore, there are about 200 million businesses using the platform. With that said, you’re probably wondering how your brand or organization can stand out among a sea of users on the social network. One simple way to capture your audience‘s attention and keep them engaged is … Read more
![Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/Four-Questions-to-Ask-to-Ensure-Marketing-Messaging-Success-Infographic.jpg "Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]")
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How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move … Read more
John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller addressed topics such as geotagging images, blogging frequency, and the pursuit of online money-making shortcuts. In a thread titled “incoming dumb question barrage,” a Reddit … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
