Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist Google, site owners may assume they play a role in search rankings. SEO experts even suggest XML sitemaps are so crucial to search that the … Read more
When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website contacts listed in WhoIs for all the world to see. There are plenty of legitimate reasons people want to protect their privacy online. But does … Read more
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search. Google promised MUM is … Read more
