Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted below. The left … Read more
When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect … Read more
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues this article. Read the full article at MarketingProfs
Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site more effectively, making more confident business decisions, and winning over stakeholders can all be achieved by understanding the source of traffic loss. On March 16, … Read more
I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself. 4 Types of Offers Every Company Should Have (at a minimum) Four different offers at four different price points. 1) Free Community with Highly Desirable Free Content (Education) 2) … Read more
![Revenue You Are Losing From Organic Traffic Declines [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/featured-banner-6216587350aba-sej.jpg "Revenue You Are Losing From Organic Traffic Declines [Webinar]")
“Why are we losing traffic?” “How much is this dip in traffic costing me?” It’s a common question and concern facing SEO professionals, marketers, business owners, and stakeholders. And we all know Traffic = Customers = Revenue. Understanding the root causes of traffic loss can help you better manage your site, make more confident business … Read more
