Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI … Read more
A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the tool falls short and why Schema.org provides a better solution. This article doesn’t link to the private Facebook group discussion but it does provide screenshots … Read more
In an SEO Office Hours podcast, Google’s John Mueller answered the question of how to get more product rich results to show in the search results. John listed four things that are important in order to get rich results for product listings. Product Rich Results Product search queries can trigger rich results that presents products … Read more
Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog. Home Activities Rich Results The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded … Read more
You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more
Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all of the items in the list. It’s very flexible and can even be used to create a top things to do in a city list that combines hotels, restaurants, … Read more
Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers properly mark subscription-based content on their sites. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search … Read more
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it. The reason given for removing the How-To rich results is that this is a part of simplifying the search results pages. How-To Rich … Read more
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for most (but not all) websites while the HowTo will be completely removed from search results in mobile devices. According to Google: “…we’re reducing the visibility … Read more
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before we get into … Read more
Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN that hosts the images handles a request for a non-existent robots.txt. The bug that was discovered was in how search console and Google’s rich results … Read more
