Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility. Source link
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as … Read more
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is … Read more
A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google co-founder Sergey Brin in a recent email to DeepMind engineers. Top Silicon Valley insiders call Vibe Coding the “dominant way to code,” and Brin’s message … Read more
Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’ error reported in Google Search Console for pages that do not have that specific X-Robots-Tag or any other related directive or block. Mueller suggested some possible reasons, and multiple Redditors provided reasonable explanations and solutions. Noindex Detected … Read more
A recent analysis by xfunnel.ai examines citation patterns across major AI search engines. The findings provide new insight into how these tools reference web content in their responses. Here are the must-know highlights from the report. Citation Frequency Differs By Platform Researchers submitted questions across different buyer journey stages and tracked how the AI platforms … Read more
Google is introducing new features that streamline removing personal information from search results. These updates include: A redesigned “Results about you” hub A simplified removal request process An option to refresh outdated search results. Redesigned “Results About You” Page Google has updated its Results About You tool. Now, it proactively searches for personal information and … Read more
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster … Read more
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation. If … Read more
Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve seen how it works on Android, it essentially does the same thing on iPhones. The big difference is you can … Read more
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which … Read more
Google has shared new details on how it uses the Speculation Rules API to speed up clicks on search results. When searching in Chrome, Google preloads parts of a webpage before you click, leading to faster load times. Here’s an overview of how it works and the benefits Google has observed. How Prefetching Works Google … Read more
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing and smaller search engines show steady growth. Source link
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search. This combination gives you a … Read more
Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal for SERP analysis is understanding why certain pages earn top rankings and what elements contribute to their success. Analyzing these pages can unlock valuable insights … Read more
“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy … Read more
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching … Read more
