Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to Ofcom’s Online Nation report. This decline comes as concerns grow over AI-powered search results, with only 18% of users confident in their accuracy. The Rise & Fall of AI Search Adoption Microsoft’s Bing gained popularity … Read more
Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites. The experiment will only affect users in these three countries, whether searching locally or … Read more
“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries … Read more
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more
Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases accuracy. The Difference Between RAG And GraphRAG RAG (Retrieval Augmented Generation) combines a large language model (LLM) with a search index (or database) to generate … Read more
![Gain Greater Search Visibility With AI Overviews [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Gain-Greater-Search-Visibility-With-AI-Overviews-Webinar.png "Gain Greater Search Visibility With AI Overviews [Webinar]")
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one thing remains certain: Google continues to dominate the search landscape, holding an impressive 90% market share. So, what does this … Read more
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports will continue to function separately. The change aims to reduce clutter while maintaining all essential metrics. Source link
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in this new era of search, Microsoft says: “In the past, digital marketing strategies often relied heavily on demographic data and … Read more
Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers … Read more
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The … Read more
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles … Read more
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to … Read more
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. Here is a breakdown of the technical requirements for ensuring your website is indexed correctly. Technical Framework ChatGPT Search combines … Read more
CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights into what SEO may look like in the immediate future. The people from OpenAI answering the questions: Sam Altman, CEO Kevin Weil, Chief Product Officer … Read more
The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the start of October. On July 25, OpenAI announced a SearchGPT prototype. Then, on October 31, it launched ChatGPT … Read more
OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational interface. Key Updates ChatGPT can now deliver real-time data, including news, sports scores, stock prices, and weather updates. Search results … Read more
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming a fully independent AI search engine. Meta-ExternalAgent Meta has been crawling the Internet since at least this past summer from … Read more
