Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error within hours. HTML Classes Injected By Copy-Pasting Copying a block of text from a live web page or even a Microsoft Word document and then … Read more
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in … Read more
What’s changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds. Source link
![How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/How-To-Build-AI-Tools-To-Automate-Your-SEO-Workflows.png "How To Build AI Tools To Automate Your SEO Workflows")
Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed. Source link
![Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/Brand-and-SEO-Sitting-on-a-Tree-K-I-S-S-I-N-G-Mozcon-2025.png "Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025")
Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy. Source link
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In this issue, you’ll get: A thorough look at what product-led SEO is, what it isn’t, and where it’s valuable. Three … Read more
Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced a sudden and unexplained surge in traffic over a four-day period, but surprisingly, Google Search Console (GSC) doesn’t show any corresponding data. The anomaly … Read more
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine. … Read more
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach. Source link
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why … Read more
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well, but our category pages rarely appear in search results. What specific optimization strategies would you recommend for category pages to improve their visibility?” Thanks for the question! It’s a common … Read more
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are … Read more
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience. Source link
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with a new name. We’re seeing our old brand name still dominating search results, while our new brand barely registers. What’s the best approach to transition … Read more
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have … Read more
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant, despite claims that AI has rendered it obsolete. Tomasz Rudzki, co-founder of ZipTie, studied real searches across ChatGPT, Perplexity, and Google’s AI Overviews. His findings … Read more
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of AI Overviews, Bing Copilot, and conversational search interfaces like ChatGPT and Perplexity, SEO is no longer just about traditional rankings; it’s about representation and visibility. … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation game? We have to acknowledge that AI revolutionizes international expansion. It can localize content and creative at scale, with low cost and high fidelity. Image Credit: Lyna ™ For example, AI tools can identify local synonyms, slang, … Read more
