As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, … Read more
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons … Read more
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers … Read more
Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go after and which to hold off on can make or break the marketing budget. Here are a few considerations when choosing your keyword champion: How … Read more
In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have a goal-setting session or conversation with a client it’s a good idea to come with three goals in hand. Basically, tell them what their goals … Read more
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, … Read more
Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs … Read more
Remember, just a few weeks into the new year? You had goals to eat healthier, get in the gym, and start a new business. But now, we’re inching closer to the end of the year, and you’ve struggled to hit any of your goals. I’m no exception to the rule, either. I have a pair … Read more
In today’s digital age, online support groups have become a popular way for people to connect with others who are going through similar experiences. They can be incredibly rewarding and not only help other people but help yourself. For many people who have been through difficult times, whether it be battling illness, going through a … Read more
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep263-sponsored-62037a7fdc9ae-sej.jpg "The Key To SEO Success: Effortless Expectation Setting [Podcast]")
“Can’t you just call Google and tell them we want to be on the first page?” “I’ve just read an article that says we should do x, y, z, and now I’m the expert.” Sound familiar? Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and … Read more
