Google Says If Internal Nofollow Links Send A Quality Signal

Google Says If Internal Nofollow Links Send A Quality Signal

Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link Attribute The nofollow link attribute came about as a standard created by Google, Yahoo and Microsoft that publishers can use to signal that a link … Read more

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google E-E-A-T on phone screen

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode … Read more

Google’s Gary Illyes: Lastmod Signal Is Binary

Google's Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps. When Mark Williams-Cook asked if Google … Read more

Google March 2024 Update: 4 Changes To Link Signal

Google March 2024 Update: 4 Changes To Link Signal

Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and added and what it means what the implications are for the core algorithm update. March 2024 Core Algorithm Update Google’s core algorithm update is without question one of the … Read more

Google On Protecting Anchor Text Signal From Spam Site Influence

Google On Protecting Anchor Text Signal From Spam Site Influence

In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it. It was interesting how the Googler said they were protecting the anchor text signal. It’s not something that’s commonly discussed. Building trust with … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.