In 2024, we’re getting a bonus day in February. Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers. In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more
Social media has become an integral part of our lives in today’s digital era. It has revolutionized the way we connect, communicate, and share information. As a result, social media has also become a popular topic for academic essays. Writing a compelling and impressive homework on social media requires a strategic approach and a deep … Read more
A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more
A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. Or a friend has asked for a restaurant recommendation, and you share a link with them. … Read more
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad of new platforms that have come out in the past year I wonder if I’ll … Read more
Last Updated: January 29, 2024 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. The visual face of your brand is oftentimes the first thing your audience sees … Read more
Social media has become integral to our lives. How? Well, it allows us to connect with friends. It also allows us to consume the latest news. And even augment our brands to earn an income. However, with social media platforms rising in popularity, there also has been an increase in scams. Such scams have the … Read more
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the … Read more
It is not an exaggeration to say that it’s impossible to imagine our lives without social media. The icons on our smartphones have become an inevitable part of our daily routine. Writing an academic paper on the impact of social media can be challenging despite it being an easy topic to discuss with friends. Many … Read more
The dynamic fusion of social media and cryptocurrency presents both opportunities and risks in the digital landscape. While these platforms foster community engagement and information sharing, they also pose significant threats to cryptocurrency security. With the escalating popularity of digital assets, the risk of theft and fraud rises. In this comprehensive guide, we delve into … Read more
Social media marketing stands at the forefront of digital engagement and brand growth. Expect to uncover specific tactics for enhancing visibility, engaging with your audience, and achieving your business goals through strategic social media use. Key Takeaways Social media marketing strategies must include setting clear, measurable goals aligned with business objectives, deeply understanding the target … Read more
In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have a goal-setting session or conversation with a client it’s a good idea to come with three goals in hand. Basically, tell them what their goals … Read more
The social media game is constantly changing and evolving. What started as a place to post pictures and videos of your daily lives became one of the most lucrative digital marketing platforms in 2024. Therefore, if you want success on social media this year, you must follow the best practices for social media. This is … Read more
Let’s be honest here – everyone wants a shortcut for success. Everyone wants hacks, whether by using cheat codes or learning high-level tactics earlier in video games. Therefore, understanding and using social media hacks to beat the competition is necessary to survive the fierce competition. However, when we say hacks, we don’t mean using literal … Read more
As the world becomes more interconnected, the role of media in shaping public opinion has never been more significant. Recent findings by Pew Research revealed an alarming trend: trust in traditional media is at an all-time low, particularly among younger generations. These digital-native individuals increasingly turn to social platforms for news, placing more trust in these … Read more
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media. Faus, an expert on the topic, delves into the nuances of crafting a thought leadership strategy that not only caters to … Read more
Keeping your digital presence vibrant and engaging is crucial. This blog offers you practical tips and strategies to enhance your online interactions and grow your social media profiles. Whether you’re looking to increase your followers, create more impactful content, or simply manage your social media activities more efficiently, we’ve got you covered. Our focus is … Read more
![Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/social-media.pngkeepProtocol.png "Social Media Copywriting: Expert Tips for Composing Text on 5")
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are … Read more
