How To Avoid Search Budget Cannibalization For A Better Share Of Spend

How To Avoid Search Budget Cannibalization For A Better Share Of Spend

In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The … Read more

Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]

Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]

Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their business. I want you to feel confident in your spending … Read more

Advertising & Promotions – The Paid Channels Marketers Plan to Increase Spend On in 2024

Advertising & Promotions - The Paid Channels Marketers Plan to Increase Spend On in 2024

social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2023 among 1,085 marketers who work for brands, … Read more

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch this on-demand webinar and learn a unique methodology for growth that … Read more

How to Avoid Search Budget Cannibalization For A Better Share Of Spend

How to Avoid Search Budget Cannibalization For A Better Share Of Spend

In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more

Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]

Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]

  Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent … Read more

Business Startup Costs Checklist: How Much and Where to Spend

Lightbulb idea with money business startup costs

Many aspiring business owners don’t know where to get started. They have a vision, but thinking about marketing, hiring, product development, and more can become overwhelming. In most cases, the best place to start is crunching the numbers—determining your business startup costs. Without a budget, you can’t make good decisions, and you can’t make a … Read more

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