How to Do A/B Testing: 15 Steps for the Perfect Split Test

How to Do A/B Testing: 15 Steps for the Perfect Split Test

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling,” as this can be detrimental to your results. … Read more

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