According to The 2025 Sprout Social Index™, 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits … Read more
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. “Amplification … Read more
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star … Read more
If you are using social media for your business, it is important to find the right tools for managing your content and reaching customers on multiple platforms. Two names operate today in social media management tools: Sprout Social and Statusbrew. If you are not sure that Sprout Social or Statusbrew is the better choice for … Read more
Just as there is no such thing as a one-size-fits-all social strategy, there’s no one social report that works for every team. Data analysis and social media reporting are becoming increasingly important skills for social media marketers. Today, there’s an increased pressure, and need, to use this data in more sophisticated ways—on the social team, … Read more
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Last year, we announced our global partnership with Salesforce and we’ve been hard at work ever since. We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With … Read more
Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we … Read more
LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year … Read more
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role … Read more
Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. This demographic data is key to … Read more
Hootsuite vs sprout social: which is better? Choosing the best social media management tool is a hefty yet important task. These tools come with a whole pack of features and support different social media platforms. It is hard to determine which one has an advantage over the other. Which one has a better dashboard, publishing, … Read more
Today, Social media use means you are doing business. Without the proper use of social media management tools, you can not get the viewer’s attention within a short time. A sprout social media management tool channels your automatic social media posting. This social media management tool is an all-in-one solution. When using the sprout social … Read more
