Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog … Read more
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new … Read more
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their … Read more
![How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/Untitled-design-3-Jul-28-2023-10-51-23-8134-PM.jpgkeepProtocol.jpeg "How SGE & Other Google Search Changes Could Impact Your")
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how … Read more
Google’s Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into what Google Discover focuses on. Google Discover Discover is a feed of articles that users may find of interest. Google uses signals of what a … Read more
![2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/2023-SEO-Landscape-Organic-Traffic-SEO-Benchmarks-By-Industry.jpg "2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry")
How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more
Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. There’s an ongoing issue with indexing in Google News that’s affecting all sites. Sites may be experiencing a decrease in traffic from Google News. We’re working on identifying the root cause. Next update will be within 24 hours. … Read more
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post. Why? Its influence has the kind of longevity and durability that viral video clips can only dream of. It’s also self-contained and hosted on your own site, which means your … Read more
Having an online presence is no longer an option; it’s a necessity. From small businesses to huge multinational companies, online visibility has a big impact on the success of a business. This is why having a search engine optimization (SEO) strategy is paramount for anyone who wants to grow their business online. What Is SEO, … Read more
![How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/how-much-traffic-does-website-get.pngkeepProtocol.png "How Many Visitors Should Your Website Get? [Data from 400+")
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in … Read more
In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites. … Read more
Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. Google Discover is Part of Search … Read more
Dave grew his newsletter traffic by 2.5x using one simple (and fast) tactic. Here’s how. 👇 Dave Anderson is a senior technology leader with a diverse background. He spent 12 years at Amazon, leading organizations as a general manager and technology director. Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff … Read more
Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more
According to Statista, as of 2021, there are about 1.88 billion websites on the Internet. Although only about 18% of those are active, website owners are still battling stiff competition. With these facts in mind, companies that aren’t investing in their digital presence are at risk of missing out and losing the digital race. By … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more
The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation … Read more
