Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. Google Discover is Part of Search … Read more
Dave grew his newsletter traffic by 2.5x using one simple (and fast) tactic. Here’s how. 👇 Dave Anderson is a senior technology leader with a diverse background. He spent 12 years at Amazon, leading organizations as a general manager and technology director. Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff … Read more
Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more
According to Statista, as of 2021, there are about 1.88 billion websites on the Internet. Although only about 18% of those are active, website owners are still battling stiff competition. With these facts in mind, companies that aren’t investing in their digital presence are at risk of missing out and losing the digital race. By … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more
The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation … Read more
Today’s ask an SEO question comes from Kate in Louisville, who wrote: “I work for a company that builds microsites for clients. What factors do I need to focus on when there’s a dip in organic traffic? In Q4 2021, for example, we did a rebrand and meta data was altered. Would this have a … Read more
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about … Read more
Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results. These algorithms take into consideration many factors, including … Read more
We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also … Read more
Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why? After a pandemic, when essentially the entire world went online, and social platforms blew up, shouldn’t leads and traffic be more accessible than ever? You might think yes, but the problem is that all the businesses … Read more
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more
Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site more effectively, making more confident business decisions, and winning over stakeholders can all be achieved by understanding the source of traffic loss. On March 16, … Read more
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The … Read more
You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound vs outbound traffic is, is a … Read more
The Ad Grid is the method DigitalMarketer uses to increase our ad success rate 20 times over.It’s how we plan, test, and measure paid traffic campaigns. It’s the way we organize and systemize our traffic strategy. The Ad Grid takes the guess work out of creating an ad campaign.It looks like this:But, the Ad Grid is … Read more
