Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for shoppers: turning a specific idea into products that can be purchased. Google research indicates that more than half of shoppers have difficulty finding particular clothing … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an … Read more
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just … Read more
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite … Read more
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise … Read more
In an era where digital presence is synonymous with brand identity, platforms like LinkedIn have transcended their original “networking” purpose, becoming pivotal in lead generation and business growth. A recent exploration by Premier Connect, titled “Turning LinkedIn Connections into Leads,” provides invaluable insights into leveraging LinkedIn’s vast network. Building on this foundation, let’s delve deeper … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more
Nowadays, businesses are always seeking methods and tools to boost productivity, improve customer service, and streamline operations. One impactful solution gaining traction is professional services automation (PSA). While it may appear daunting initially, the reality is, it’s more straightforward than you imagine. Continue reading to explore how professional services automation can transform your business operations. … Read more
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the tips you can use today … Read more
Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if … Read more
Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While the developments promise more intuitive search and data experiences, they signal a shift toward a future where AI becomes further embedded into everyday tools. This … Read more
In today’s digital era, social media has become an integral part of our lives. It has not only revolutionized the way we connect with friends and family but has also transformed the way businesses communicate with their clients. For small and medium-sized enterprises (SMEs), effectively reaching out to clients and establishing meaningful connections can be … Read more
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns … Read more
In Profit First, Mike throws out antiquated general accepted accounting principles (GAAP) to make room for a concept that has delivered literally tens of thousands of business owners from entrepreneurial poverty. Since 1933, when GAAP was established by the United States government via the Securities Exchange Act of 1934 business owners have only realized profit … Read more
Establishing better workplaces that facilitate modern things like connecting with nature and creating experience-driven workplaces can help companies connect with employees and clients. Optimizing office spaces provides opportunities for successful companies to supply places and deliver fun activities to exhibit personalities in the workplace. With this cutting-edge design, managers and employees receive a boost in … Read more
