Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A lot goes into creating a high-performing holiday email campaign. You want your emails to be great, but that’s not the whole package. You also have to send them the right way so they can … Read more
In a recessionary environment, discerning consumers tighten their belts and reduce costs. This can lead to slower sales for business owners, who often react by reducing prices in hopes of stimulating revenue. Yet price reduction can be a shortsighted strategy, as is explained in this HBR article. “Across-the-board price cuts can permanently erode a company’s … Read more
Brand awareness refers to some points and knowing how familiar the communication tricks by which they can communicate with the targeted audience are with your brand and how well they can recall and recognize your business. Building brand awareness is crucial when it comes to promoting or marketing your company and products, particularly in the … Read more
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with … Read more
When it comes to SEO, are the teams within your organization effectively communicating? Or do they seem to be working on their own island? How do you keep everyone up to speed while the digital landscape continues to change? Let’s start with something everyone in silos understands: Getting discovered online is essential to achieving your … Read more
It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective. Here are 10 ways that understanding code can help turn a good SEO into a great one. 1. HTML Coding Standards And SEO Go Together … Read more
Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics – Google Business Profile optimization, localized content, etc. – still apply, local businesses must often think outside the box when trying to rank locally. Acquiring these … Read more
You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has the world’s second-largest economy, with a GDP of nearly $16 trillion. And what’s truly astonishing is that most of its economic growth has occurred over … Read more
Life on the Internet can be stressful – even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can … Read more
![8 Ways To End Silo Mentality & Increase Business Agility [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/07/featured-2-copy-62c28dba5c6c0-sej.jpg "8 Ways To End Silo Mentality & Increase Business Agility")
Do the teams within your company effectively communicate when it comes to SEO? Does it seem as if they are working on their own island? As the digital landscape continues to change, how do you get everyone to stay on top of it all? You can prevent ranking damage – and bottom-line damage – by … Read more
In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector. Using GPT-3 technology, I demonstrated that an AI can successfully pass an SEO multiple-choice test as well as solve SEO case studies. There are other, even more advanced, technologies, … Read more
It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their … Read more
Worried about the online reputation of your local business? Are you happy with the reviews? Wondering how you can better meet your customer’s expectations and get closer to five stars? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. On June 8, I moderated a webinar with … Read more
Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the … Read more
Online business courses can teach you practically anything you need to know. Finance, accounting, management, content marketing, copywriting—you name it, and you can find an online course for it. The recent exponential growth in online learning has led to a massive amount of new business courses, but that’s a double-edged sword. While it’s great to … Read more
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer … Read more
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about … Read more
Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more
