Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics – Google Business Profile optimization, localized content, etc. – still apply, local businesses must often think outside the box when trying to rank locally. Acquiring these … Read more
You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has the world’s second-largest economy, with a GDP of nearly $16 trillion. And what’s truly astonishing is that most of its economic growth has occurred over … Read more
Life on the Internet can be stressful – even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can … Read more
![8 Ways To End Silo Mentality & Increase Business Agility [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/07/featured-2-copy-62c28dba5c6c0-sej.jpg "8 Ways To End Silo Mentality & Increase Business Agility")
Do the teams within your company effectively communicate when it comes to SEO? Does it seem as if they are working on their own island? As the digital landscape continues to change, how do you get everyone to stay on top of it all? You can prevent ranking damage – and bottom-line damage – by … Read more
In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector. Using GPT-3 technology, I demonstrated that an AI can successfully pass an SEO multiple-choice test as well as solve SEO case studies. There are other, even more advanced, technologies, … Read more
It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their … Read more
Worried about the online reputation of your local business? Are you happy with the reviews? Wondering how you can better meet your customer’s expectations and get closer to five stars? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. On June 8, I moderated a webinar with … Read more
Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the … Read more
Online business courses can teach you practically anything you need to know. Finance, accounting, management, content marketing, copywriting—you name it, and you can find an online course for it. The recent exponential growth in online learning has led to a massive amount of new business courses, but that’s a double-edged sword. While it’s great to … Read more
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer … Read more
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about … Read more
Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more
Conversational interfaces are becoming more and more popular as we move towards a more digital world. With the popularity of chatbots, voice assistants, and other conversational interfaces, it’s important to make smart design decisions so that your users have the best possible experience. The design of conversational interfaces is still in its early stages, but … Read more
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the balance of two things: the … Read more
We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also … Read more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be the case. Here’s how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs
As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. The … Read more
