The official documentation for how Core Web Vitals are scored was recently updated with new insights into how Interaction to Next Paint (INP) scoring thresholds were chosen and offers a better understanding of Interaction To Next Paint. Interaction to Next Paint (INP) Interaction to Next Paint (INP) is a relatively new metric, officially becoming a … Read more
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site performance on search visibility. Mueller’s Stance Mueller stated on LinkedIn: “We’ve been pretty clear that Core Web Vitals are not … Read more
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes may improve readability and navigation, particularly on mobile devices. YouTube’s Chief Product Officer, Johanna Voolich, stated in an interview: “On … Read more
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset which is based on actual user experiences on the URLs and websites that are analyzed and explored in the new … Read more
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the reasoning behind this and offered insights into measuring INP. Lighthouse Measures Page Loads, Not Interactions Lighthouse measures a simple page … Read more
Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those crawls. Bot Traffic To Query Parameter URLs The person asking the question documented that bots were creating links to non-existent query parameter URLs … Read more
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content and have a negative impact on the web page rankings. Although duplicate content is not a negative ranking factor, content published on a more authoritative … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened … Read more
Image Credit: Lyna ™ Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! 4 years after the DOJ lawsuit against Google started, Judge Amit Mehta declared Google guilty of monopolizing online search and advertising markets. The most successful startup in history is officially an illegal monopoly. Google’s search engine market share (Image Credit: … Read more
In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve webpage rendering. The podcast features Zoe Clifford from Google’s rendering team, who discussed how the company’s web crawlers deal with JavaScript-based sites. This revelation is … Read more
WP Rocket, the WordPress page speed performance plugin, just announced the release of a new version that will help publishers optimize for Largest Contentful Paint (LCP), an important Core Web Vitals metric. Large Contentful Paint (LCP) LCP is a page speed metric that’s designed to show how fast it takes for a user to perceive … Read more
Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more
Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume that web directories would become obsolete, plenty of these online catalogs have adapted to remain relevant. This article examines the current state of web directories … Read more
Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results. Danny Sullivan, Google’s Search Liaison, states in an announcement: “We’ve added this after hearing from … Read more
Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more
