You may have heard that SEO is essential when you want to increase traffic to your website. When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search. Optimizing your webpages helps you rank higher and convert more searchers … Read more
Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this. In this article, we will discuss how the factors behind freshness affect your rank. What Is Freshness? When marketers talk about content freshness, they are … Read more
In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothold in this rapidly growing digital economy, they face a unique set of challenges, including optimizing their websites for the world’s most populous nation. Unlike in the rest of the … Read more
Before I joined Buffer in 2022 as a content writer, I had my fair share of work experience: jobs and internships during both undergrad and graduate school. I worked a full time, 40-hour a week, position at a nonprofit when I was 22, and as a TV/movie journalist at a popular publication. But it wasn’t … Read more
Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ … Read more
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal. In October of … Read more
Making Python Scripts work in a web browser involves handling web app functions inside a web page via Python Programming Language. Since JavaScript is the main programming language for making a web browser work, and a web page interactive, Python is usually used for data science, machine learning, and artificial intelligence. Even if we have … Read more
Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we’ve had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we’ve never had anything centralized or standardized, which can be … Read more
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes … Read more
Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence is a core component of semantic search. NLP and NLU are why you can type “dresses” and find that long-sought-after “NYE Party Dress” and why … Read more
Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google has researched language-based models for several years with the hope of training a model that could essentially hold an insightful and logical conversation on any … Read more
Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor but rather he added context for the kinds of situations where the Page Experience ranking factor makes a difference and examples of why it would … Read more
So you’ve set up a Shopify website and joined the roughly 1.7 million other businesses that are operating on the platform. Congratulations. This step is essential to reaching global customers and hitting your entrepreneurial goals. What you need now are analytics. They’ll help you identify patterns and insights behind your Shopify store’s performance. When your … Read more
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person, industry expert, and content writer/editor?” Great question, Zach. Before … Read more
