If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What … Read more
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, … Read more
The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood. When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog … Read more
People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies, I expected it to be about the journey, not the destination. … Read more
