At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools aimed at helping creators express their creativity, build communities, and grow their businesses. Here is a quick overview of the announcements: Veo for Dream Screen: … Read more
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous limitation of First Position ads to YouTube Select inventory. What Are First Position Ads? First Position ads are in-stream advertisements that appear at … Read more
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. YouTube adds text and filter options for Shorts thumbnails. Post-upload thumbnail editing now available on mobile. Custom thumbnails only show in specific YouTube sections, not main Shorts feed Source link
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though … Read more
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy … Read more
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. YouTube is expanding course creation to more creators. Courses can be free or paid, offering new monetization options. Features include quizzes, completion badges, and dedicated channel tabs. Source link
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content and have a negative impact on the web page rankings. Although duplicate content is not a negative ranking factor, content published on a more authoritative … Read more
![Social Media Marketing - The Rapid Rise of YouTube Shorts [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Social-Media-Marketing-The-Rapid-Rise-of-YouTube-Shorts.jpg "Social Media Marketing - The Rapid Rise of YouTube Shorts")
WHOA! Hold on a minute, friend. Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don’t miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today … it’s free! Sign in with your preferred account, below.
![Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Googles-AI-Overviews-Ditch-Reddit-Embrace-YouTube-Study.jpeg "Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]")
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20 niches, offers insights into how these AI-powered snippets are constructed and what types of sources they prioritize. Key Findings Length & Sources The study found … Read more
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral … Read more
YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube aims to simplify content creation and boost creator earnings. Source link
YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to initiate trends and viewers to respond. It’s currently available to a limited number of channels. Source link
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Context Notes” feature, currently being tested on mobile in the United States for English language videos, allows invited contributors to write short annotations. Screenshot from: blog.youtube.com, June 2024. In its announcement, YouTube describes how … Read more
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different thumbnails for each video to see which performs best. How Thumbnail Testing Works The ‘Thumbnail Test & Compare‘ feature lets you upload multiple thumbnail options … Read more
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a … Read more
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of … Read more
Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while the YouTube evening reception failed to make any news during their Monday evening event. Why did Google hold one NewFront event on Monday morning and YouTube hold another one on Monday evening at the 2024 IAB NewFronts? There’s a … Read more
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. It pinpoints exactly what’s working and … Read more
