Threads: The New Instagram App Raising Privacy Concerns Launches Early


Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website countdown timer.

Screenshot from Threads.net, July 2023

But as excitement over the app grows, so do privacy concerns.

Threads App Pre-Launch Promotion

Instagram CEO Adam Mosseri and the official Instagram @creators account have used broadcast channels to announce the upcoming launch to channel members.

According to a poll on Mosseri’s IG Updates channel, over 16k members planned to sign up for Threads this week. Almost 14k have followed the official @threadsapp account on Instagram.

threads an instagram app updates 64a5c713f344a sej - Threads: The New Instagram App Raising Privacy Concerns Launches EarlyScreenshot from Instagram, July 2023

How To Pre-Order Threads

Users of the Instagram app for iOS can find a ticket to get Threads via the search bar for the name of the app and P92.

threads instagram app easter egg ticket p92 64a592772b97b sej - Threads: The New Instagram App Raising Privacy Concerns Launches EarlyScreenshot from Instagram, July 2023

The ticket directs users to the App Store to pre-order Threads.

threads an instagram app store preorder 64a5937adca9e sej - Threads: The New Instagram App Raising Privacy Concerns Launches EarlyScreenshot from App Store, July 2023

The app is also available on the Google Play Store and threads.net.

Threads.com has been used since 2002 and is now home to a Slack alternative for makers.

Threads App: Privacy Concerns

Some users who pre-ordered the app became concerned with the app’s privacy disclaimers, which explain how a large amount of your data will be linked to your identity.

threads an instagram app privacy 64a5c796ae4c8 sej - Threads: The New Instagram App Raising Privacy Concerns Launches EarlyScreenshot from the App Store, July 2023

Amongst the privacy critics were Former Twitter CEO Jack Dorsey, who tweeted about the app’s private data needs.

Others joked about how Twitter CEO Elon Musk would handle the competition.

With brief replies, Musk did his part to draw attention to tweets about Thread’s privacy notices.

twitter ceo elon musk threads 64a5cae55d48a sej - Threads: The New Instagram App Raising Privacy Concerns Launches EarlyScreenshot from Twitter, July 2023

This could be why Threads will not launch in the EU simultaneously with the US.

Despite privacy concerns, celebrities like Gordon Ramsay have already joined the Meta CEO Mark Zuckerberg, Mosseri, and product leads on Threads.

Threads In 2019 – 2021

Interestingly, this isn’t Instagram’s first attempt at an app called Threads.

In 2019, Instagram introduced Threads as a camera-centric messaging app for sharing photos, videos, and status updates with a close circle of friends.

This version of Threads allowed users to have dedicated inboxes and notifications for their Instagram close friends list in a standalone app.

threads from instagram former app 64a5d245b873c sej - Threads: The New Instagram App Raising Privacy Concerns Launches EarlyScreenshot from Internet Archives/App Store, July 2023

The app ultimately shuttered in 2021.

Stay Tuned For Updates

Want to get an inside look at Threads for Instagram? We will share everything you need to know about the new Twitter alternative and how to use it in your social media strategy as soon!


Featured image: wisely/Shutterstock

 

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