5 Ways to Dominate Social Media Marketing in 2020

If you want to thrive in 2020, you need to adapt. Carlos Gil Contributor Author, Consultant, Keynote Speaker, Media Personality November 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also…

4 simple things social media marketers can do to improve social responsibility

Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues.  While large CSR initiatives are impressive, there are smaller efforts that all…

How Artificial Intelligence Can Improve Marketing For Any Size Business

Marketing is one of the most important functions of a company that is ripe for an AI transformation. Every company can benefit from a lift in their marketing results and streamlining their marketing processes. Consumers of all types are accessible via digital channels and marketers can get access to incredible amounts of data. Marketing is … Read more

Facebook has released Instagram content moderation data for the first time

This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business Insider Intelligence through your company, click here.For the first time, Facebook included Instagram data in the publication of its biannual Transparency Report, released Wednesday, in which it discloses the actions…

A Comprehensive Guide to a Content Audit

You might have encountered the term,” content is the king” at least once in your life. We live in a content-first world where content drives conversions. A rock-solid content strategy, coupled with search engine optimization gives a unique voice to your brand. But writing rock-solid content that moves mountains requires a lot of time and…

TikTok tests social commerce

TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of…

The Best Thing You Can Do to Support a New Book

If your favorite author has a new book coming out, there are two easy things you can do to support it:Buy it before it comes out.Buy it from an independent bookstore.If you pre-order a book, and if you pre-order it from somewhere other than Amazon and Barnes & Noble, you’re doing the author a huge…

Easy Tips on Using LinkedIn for Your Marketing Purposes

Marketing guru Eric Siu speaks with a LinkedIn pro about leveraging the platform to promote your business. November 14, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu speaks with marketing friend Gaetano Dinardi about his experience using LinkedIn to increase his marketing presence. Dinardi says too many people simply…

Here’s How To Make Your SaaS Marketing Strategy Generate Revenue

Optimizing for conversions is just the tip of the iceberg. November 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs who venture into the SaaS industry are often fueled by the passion of building phenomenal products that can change their customers’s lives, but also consider marketing and sales central to realizing their…

Where Live Video Fits into Your Marketing Strategy

Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce…

How to Create a YouTube Sales Funnel

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s…

Google Chrome to identify and label slow websites

Is it the web page that’s slow or is it your network connection? In the future, Google’s Chrome web browser may have an answer for you. Google announced today a plan to identify and label websites that typically load slowly by way of clear badging. The company says it may later choose to identify sites…

Alibaba Singles Day kicked off with Taylor Swift and a huge, new sales record

Are you listening, Amazon? Image: AFP via Getty Images By Karissa Bell2019-11-10 21:56:35 UTC Move over Prime Day, Alibaba’s shopping holiday just set new spending records. Singles Day, the Chinese ecommerce giant’s annual “global shopping festival,” has just begun and it’s already set new records. Shoppers spent more than $13 billion (or 91.2 billion Chinese…

AI-generated fake content could unleash a virtual arms race

This article is part of a VB special issue. Read the series here: Power in AI.When it comes to AI’s role in making online content, Kristin Tynski, VP of digital marketing firm Fractl, sees an opportunity to boost creativity. But a recent experiment in AI-generated content left her a bit shaken. Using publicly available AI…

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