Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest … Read more
Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google has researched language-based models for several years with the hope of training a model that could essentially hold an insightful and logical conversation on any … Read more
You can be a prolific writer or have the most productive content marketing team in the world. Even then, there’s always a possibility that your website has “content gaps”—and the best of any marketing strategy can fail unless you fix them. The trick is learning how to identify content gaps and knowing what to do … Read more
Corporate video production is no longer only for the big-wigs thing. Every business, regardless s of its shape, size, and industry can benefit a lot from corporate videos. The videos, especially in the modern digital media arena, where mobile devices are a favorite and searches, including on social media, take center stage, can’t be emphasized … Read more
TikTok isn’t just for jigging Gen Zers or prank-loving comedians. While it might not be as stiff and serious as some of the other social media platforms, you can use TikTok for your business to see incredible results—you just need to know how. Get your TikTok business strategy right, and you’ll come off as a … Read more
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we’ve seen a cosmic shift to voice search. Statistically, voice isn’t something that enterprise marketers can ignore because: 33% of people in the U.S. use … Read more
When you think of your business’s Facebook Page performance, does it fill you with feelings of frustration and despair? Are you at your wit’s end with the lack of organic reach? Well, Facebook Stories is your ticket to higher engagement, brand exposure, and more sales. With over 300 million active daily users, it’s a lucrative … Read more
A growing number of companies are deploying sophisticated predictive models powered by artificial intelligence and machine learning, and many are using them to inform critical decisions. Yet even the most advanced models couldn’t predict the arrival of the COVID-19 pandemic or Russia’s invasion of Ukraine — which serve as ongoing reminders of the limitations that … Read more
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked. Seasonal Product Pages The person asking the question related how their ecommerce client sold seasonal products, … Read more
We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online. In this post, we’ve outlined a calendar of all of … Read more
Do you want to increase your brand engagement through social media marketing tools? If yes, you have to ensure that it can make things work well for you. Develop the perfect strategy to make things work well for you. Agora Pulse is a social media marketing tool. It can help your business to grow at … Read more
Facebook isn’t the best advertising platform for every business. The way to know if it’s right for your business is to understand who your customer avatar is, where they hang out, and what type of product you have. Your Business Should Be Advertising On Facebook Facebook marketing is beneficial for many different kinds of businesses. … Read more
Popular WordPress SEO plugin, Rank Math, has been found to have a bug that causes it to generate duplicate sitemap files. This strange bug in how sitemaps are generated is similar to one that affects Yoast, but the way Rank Math handles it is different. Website Sitemap A sitemap is an important part of search … Read more
Are you wondering how to get followers on Twitter without having to follow a bunch of other accounts, buy followers, or spend tons of money on ads? What if I told you I can teach you how to get Twitter followers with methods that are actually pretty easy? Well, I’ve got eight simple, straightforward, and … Read more
You’ve obtained a prospect’s email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And… well, that’s why you need email list validation. Read the full article at MarketingProfs
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update continues Google’s efforts … Read more
