How To Accurately Measure Core Web Vitals

How To Accurately Measure Core Web Vitals

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track performance metrics, many are lacking the features you need to accurately collect and utilize your website’s performance data. So, let’s learn more about the key … Read more

8 Fun & Engaging Content Marketing Trends In Hospitality

8 Fun & Engaging Content Marketing Trends In Hospitality

Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some … Read more

What It Is & How To Use It

What It Is & How To Use It

Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain up-to-date on your link optimization. These types of attributes are important. Not only do they help clarify the context of your link, but they also … Read more

Why Search Console Query Reports Are Inconsistent

Why Search Console Query Reports Are Inconsistent

Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the search console query report displays. Discrepancy in Search Console Query Reports The person asking the question wanted to confirm if anonymized queries were the reason … Read more

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs

How to Convert Blog Readers to Leads

blog lead generation - How to Convert Blog Readers to Leads

Is blogging important when it comes to lead generation?  It is—in fact, it’s crucial.  Take a look at the stats to understand the importance of blogging when it comes to lead generation: Orbit Media’s annual blogging survey found 77 percent of bloggers say blogging delivers results. According to HubSpot, 60 percent of consumers regularly read … Read more

How To Do A Sitemap Audit For Better Indexing & Crawling Via Python

How To Do A Sitemap Audit For Better Indexing & Crawling Via Python

Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the last modification date, priority of the URL, images, videos on the URL, and other language alternates of the URL, along with the change frequency. Sitemap … Read more

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