Most of our modern world is spent online. We talk to people and keep up with friends and family online. We book appointments and even shop online. Because of this, it is no surprise that many companies and individuals are looking for specialists in cybersecurity to help keep them and their information safe. Security breaches … Read more
Father Day 2022 is on Sunday, June 19th. That means you have about a week and a half to think up something great for dad. I’ve sent for one of those sweatshirts that has an avatar of the dad and each kid in the family with the words, Dear Dad, Great Job, We’re Awesome. Thank … Read more
As a business owner, you know that online reviews are essential, and they can make or break your business. In fact, 89 percent of worldwide consumers say they read online reviews before buying products, and 49 percent report trusting those reviews as much as a personal recommendation. Good reviews can help you attract new customers, … Read more
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in the same physical space are gone. This is the final part of a three-part series on building your remote SEO team, whether in-house or at … Read more
LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to the success of apps like Clubhouse, and features like Twitter Spaces. They were always open for all LinkedIn users to listen to, and now all … Read more
You know it, every marketer knows it, but let’s say it anyway: marketing is one of the most multifaceted, fast-evolving tools for growing your business. And it’s one of the most tech-infused ones, too. Innovative software of all sorts, from old-school project management to super snazzy CRM platforms that integrate everything from email marketing to … Read more
Business-to-business (B2B) marketing is not what it used to be nowadays. The significant shifts in the market have influenced how B2-B businesses handle marketing. You’ll need to re-evaluate your strategies, processes, and tactics to maintain your relevance and compete steadily in a tight industry. Therefore, as innovation moves more rapidly than ever, B2B marketers must … Read more
One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing, it takes six clicks to do what advanced search operators accomplish with one click. Advanced Search Operators Advanced search operators (otherwise known as search commands) … Read more
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t … Read more
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time … Read more
Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name of the search engine itself. Branding … Read more
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An algorithm update is rolling out that specifically targets multilingual page titles. Here’s what’s changing and how it will impact search results. Google Multilingual Title Algorithm Update Google’s algorithm update is designed to … Read more
Question: I’m currently on TikTok and while I’ve been posting videos, I haven’t been able to really grow my following yet. Do you have any advice on how to actually gain more followers and also get more views on my videos? A viral tweet claimed that TikTok is now more useful than Google, and while … Read more
There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong. There is a way to cut through … Read more
Let’s admit it: we live in the age of social media, and we need to deal with it. Old-school marketing methods might be working but we have to look for new solutions. And when we hear that modern people spend a lot of time on their smartphones, we see a challenge here: text marketing is … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Whether you run a large website or are launching a simple landing page, your goal is the same – you want it to hit the top spot on the SERP. To make this happen, you need to ensure … Read more
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. The retailer said, “The amount that sold within less than … Read more
