We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners Fernando Rubino Pereira — Global … Read more
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out … Read more
With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And … Read more
Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment … Read more
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s … Read more
As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially … Read more
In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising given how AI generated text content is treated by Google. John Mueller highlighted inherent limitations in the AI image generator technology. Automatically Generated Content Automatically … Read more
Launching a product startup and keeping it afloat demands a substantial investment. And when it comes to managing resources, they are scarce for most startups. Not only for human resources but financially as well. Less than 1% of startups are backed by solid investments. Building an in-house development team costs far more than outsourcing software … Read more
Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. … Read more
Every professional essay writer will agree that writing can be difficult at times, particularly when you have to voice your perspective on a contentious topic, particularly if such an opinion is an unorthodox one. This can make writing particularly challenging. A piece of writing like this is referred to as a “position paper outline. It … Read more
As more and more devices are connected to the internet, the risk of cyber attacks on these systems has become a real concern. In this article, we will take a look at some best practices for securing your IoT systems, from monitoring and logging activity to building security into your devices from the ground up. … Read more
People in Brazil, India, and China are the most likely to say they’ve bought something because a celebrity or influencer promoted it. That’s according to a survey conducted by Statista of people ages 18-64 in eight countries: Brazil, China, Denmark, India, Italy, Japan, the United Kingdom, and the United States. An infographic (below) summarizes findings … Read more
This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more
Oh, I love thec You’ll likely want to order now — in case of a holiday rush — I’ve been worried about the supply chain of everything recently. I’m also getting another one now for my teenager. The Varla Eagle One has a dual 1000W hub motor on the wheels that gives a great power … Read more
Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can present barriers for many different groups of people. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of … Read more
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity … Read more
Have you ever stumbled across an exciting video and wondered where it came from? If so, you’ll be pleased to know that there are many ways to find a video source through reverse video searches. This guide teaches how to conduct a reverse video search and why it’s useful. What Is A Reverse Video Search? … Read more
Gone are the days of backroom deals and white tablecloth dinners for generating business-to-business sales leads. Although the human connection is still the foundation of B2B sales, it looks different than previous generations. But that’s why you’re here. If you run an agency or are a B2B sales leader looking to change how you generate … Read more
