The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more
Some businesses tend to overcomplicate the strategy and execution of a B2B (Brand to Brand) partnership, this generally leads to overwhelm and prevents the partnership from getting started. When it’s done right, it can increase your ROI, convert new leads, elevate your brand trust and build long-term relationships with your customers. B2B partnerships can come … Read more
There’s no question people get most of their information online these days. But, did you know people are also searching for local businesses just as much as they look up answers for what ails them? A BrightLocal consumer survey found that 99% of consumers used the internet to look up a local business in the … Read more
“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets to be exact. Lately, … Read more
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need … Read more
Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries in various markets. That means there are an infinite number of challenges in local SEO for enterprise search marketers. So what are the most common … Read more
Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how. Blogging frequency is a common struggle for new bloggers and experienced bloggers alike. … Read more
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help … Read more
Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. … Read more
