Email Content Automation: What It Means and Why It’s Effective – Litmus

Litmus

This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact.  In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences.  Organizations using advanced personalization generate 17% more revenue … Read more

Study: Which Link Metric Correlates Closest to Organic Visibility?

Study: Which Link Metric Correlates Closest to Organic Visibility?

Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that … Read more

Crop Video Online

Crop Video Online

Professional processing of video files and bringing them to perfection involves performing many operations, such as splitting a video series into separate frames or segments of the timeline, deleting unnecessary files, gluing them into single media products, as well as mandatory trimming of each file, provided that it is larger required length and contains a … Read more

How to Develop Powerful Business Core Values and Mission Statements

Mission and vision statements graphic

What is your company’s reason for being? Is it simply to get people to buy products, or for people to hire you? Or is there something else you long to accomplish, and your business is merely the path toward this accomplishment? Why do you want to accomplish this purpose with your company? What is it about … Read more

Evaluate Your Email Performance with an Email Reporting Template – Litmus

Litmus

Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use … Read more

What's a Competitive Analysis & How Do You Conduct One?

What's a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more

What to Do if Your Email is Hacked (+ Sample Messages To Send)

What to Do if Your Email is Hacked (+ Sample Messages To Send)

If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself … Read more

Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more

Link Building for Local SEO: 7 Simple Strategies

Link Building for Local SEO 7 Simple Strategies - Link Building for Local SEO: 7 Simple Strategies

Consumers want to connect with local businesses. According to Google, searches including “near me” are increasing by 500 percent year on year. What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021. What does this mean for digital marketers? Well, if you’re hoping to reach local consumers, then … Read more

How Leah Toth Built a Business from a Love of Journaling

Leah toth destiny drive

“Spiritual stationery. I think that kind of sums it up nicely.” That’s how Leah Toth describes her fledgling company, Destiny Drive, which was born from her love of journaling. Toth started Destiny Drive in 2020 during Australia’s lockdowns. “There was something about that first lockdown,” she says. “I gained weight eating poorly, drinking too much, … Read more

Feature Fridays: How Kate Spade creates integrated product emails – Litmus

Litmus

https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more

How Can Tech Transformation Make Healthcare More Ample?

Tech Transformation in Healthcare

The healthcare sector is experiencing a tech transformation. Gigantic Data, portable devices, and other breakthroughs are pushing medicine forward. A trend that has been particularly apparent during the pandemic circumstances. Smartphones are tracking healthcare issues, and artificial intelligence (AI) is aiding and abetting physicians. Looking beyond the pandemic, healthcare digitization is anticipated to enhance a broad spectrum … Read more

Reasons Why Your Business Needs A Mobile App

Mobile App

In a world where almost every business needs to have its own website and presence on social media, it can be challenging to think of new ways to stand out. However, with the rapid rise in the popularity of smartphones, apps provide businesses with an opportunity to reach their target audience directly. Increasingly, consumers are … Read more

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