Google’s John Mueller On Domain Selection: gTLDs Vs. ccTLDs

Google's John Mueller On Domain Selection: gTLDs Vs. ccTLDs

Google Search Advocate, John Mueller, has shed light on the difference between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), offering practical advice to businesses and SEO professionals. His comments arrive amidst the recent update by Google that categorizes .ai domains as gTLDs, moving away from their previous association with Anguilla, a British … Read more

Google’s John Mueller Seeks Advice On Hiring SEO Consultants

Google's John Mueller Seeks Advice On Hiring SEO Consultants

Google Search Advocate, John Mueller, has turned to Twitter seeking advice on what to consider when hiring an SEO consultant. He posed the question on behalf of someone running an animal park, indicating the need for a local SEO consultant to enhance their online presence. “Does anyone have recommendations in terms of people/companies & things … Read more

The Top Benefits of AI for Marketers [State of AI Data]

The Top Benefits of AI for Marketers [State of AI Data]

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find … Read more

Why ChatGPT is the Best Tool for Marketers

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since … Read more

11 Tips To Get The Best Out Of Performance Max Campaigns

11 Tips To Get The Best Out Of Performance Max Campaigns

Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak campaign performance. The primary goal of Performance Max campaigns is to drive conversions, such as sales, leads, or sign-ups, for your business … Read more

Creating Your Own Private Label Cryptocurrency Payment Gateway

Creating Your Own Private Label Cryptocurrency Payment Gateway

A white-label solution allows you to build your own crypto payment gateway, Turnkey solutions like this help startups and entrepreneurs save resources throughout the development phase. As a new company, you have the luxury of neglecting the technical details in favor of growing your business. White-label solutions have already undergone development, testing, and implementation, yet … Read more

Why are brands still failing to deliver true 1:1 personalization? – Litmus

Litmus

In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers. Not. So. Fast. In … Read more

The 14 Best Free Resume Builders We've Ever Discovered

The 14 Best Free Resume Builders We've Ever Discovered

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. With a resume builder, you can build a personalized professional resume that passes ATS, stands out to the hiring manager, and helps … Read more

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots

At the end of 2022, OpenAI introduced the world to ChatGPT. Since its launch, ChatGPT hasn’t shown significant signs of slowing down in developing new features or maintaining worldwide user interest. Screenshot from Similarweb Pro, June 2023 Continue reading the history of ChatGPT with a timeline of developments, from OpenAI’s earliest papers on generative models … Read more

Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots

Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots

Anthropic released a new version of Claude that accepts 100,000 tokens, or approximately 75,000 words of input. This allows users to analyze and perform tasks on lengthy excerpts of books, code, documents, transcripts, and more. Screenshot from Poe, June 2023 Continue reading to learn more about the latest version of Anthropic AI chatbot, Claude-instant-100k, and … Read more

Why Using Social Media Carelessly Can Lead To Identity Theft

Why Using Social Media Carelessly Can Lead To Identity Theft

Social media is a critical part of our daily lives. Many of us often find ourselves spending hours using Facebook, Instagram, or other social sites updating our statuses and sharing our life events with the world.  While using social media seems harmless, careless social media use can lead to identity theft. Many people are irresponsible … Read more

Embodying “Work From Anywhere”: Sophie Gil’s Digital Nomad Life

Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie’s ‘office’—the world. 📱 Check out Sophie’s Instagram and Twitter Could … Read more

How PPC Marketing Can Help You Achieve Your Business Goals Faster

How PPC Marketing Can Help You Achieve Your Business Goals Faster

Thinking about taking your business to the next level? If so, then you need to start looking into PPC marketing. This powerful tool can help you achieve your business goals faster than ever before, but how exactly does it work?  In this blog post, we’ll explore what PPC marketing is and show you how it … Read more

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