Word of Mouth Marketing: The Untapped Strategy That Never Fails

Megaphone illustration

This summer, the launch of Threads, a new text-based social media platform, set off another gold rush for creators, marketers, and early adopters lusting for another channel to force hockey-stick growth. Threads, created by Instagram (well, technically, Meta, the social platform turned conglomerate formally known as Facebook), is essentially a cloned early version of Twitter … Read more

Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights

Google's AI Innovations Drive Search & Ad Performance: Q2 2023 Insights

Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search. During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search. Pichai emphasized that Alphabet is … Read more

How to Create a Facebook Group for Your Business [+ Why You Should]

How to Create a Facebook Group for Your Business [+ Why You Should]

In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a … Read more

Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara

Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara

A new study by 4 Day Week Global explores the feasibility and benefits of a four-day workweek. The research follows 200 companies through year-long pilot programs to evaluate the impact of reduced hours on productivity, employee satisfaction, and business performance. The findings suggest adopting a four-day schedule while maintaining pay can promote work-life balance, improve … Read more

How To Start A Newsletter

How To Start A Newsletter

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). They’ve also been a mainstay of the Internet since its inception. Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is … Read more

Investor Bryce Holdaway Makes Banks Jealous of His Content

Bryce holdaway

Bryce Holdaway, the expert real estate investor and adviser, isn’t interested in nickel-and-diming his audience, and he isn’t interested in grooming them to buy course after course, either. What he is interested in is building a community of people who want to gain financial independence—and even early retirement—through real estate investment. Holdaway is one half … Read more

Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

In 2023, the renowned toy company Mattel, famous for creating the iconic Barbie doll, faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how this cinematic venture has impacted Mattel’s … Read more

Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions

Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions

Microsoft announced robust fourth quarter and fiscal year results driven by its cloud business for investors in today’s earnings call. Growth In Revenue Ahead of the earnings call, Microsoft posted a press release. The tech giant reported an 8% growth in revenue to $56.2 billion for the quarter ending June 30, 2023, compared to the … Read more

Kelly Rowland Biggest Regret? Spoiling Beyonce’s Gender Reveal!

Kelly Rowland Biggest Regret? Spoiling Beyonce’s Gender Reveal!

Picture this: You’re a close friend of Beyonce and Jay Z, attending a red carpet event, and accidentally revealing the gender of their first child to the world. That’s precisely what happened in the “Kelly Rowland spoils Beyonce gender reveal” incident, involving a fellow Destiny’s Child member. This unexpected gender reveal not only made headlines … Read more

The Litmus Team’s Favorite Emails of Summer 2023 – Litmus

Litmus

Welcome back to everyone’s favorite email roundup! It’s officially Vacay Season, so we opted to consolidate our favorite emails into one summertime showcase this year. You’d probably rather be laying poolside than looking at your inbox anyway… and honestly, same. But in between cleaning all the sand off our sandals and trying new ways of … Read more

Email Signature Essentials: Key Statistics to Know for 2023

Email Signature Essentials: Key Statistics to Know for 2023

Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that … Read more

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