The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, … Read more
If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way … Read more
Google updated their documentation for Google Discover to clarify why websites may lose traffic from Discover. Google Discover Discover is a personalized feed of content on topics related to user interests. These topics may be chosen from a search history. Perhaps because of that, Discover is officially a feature of Google Search. So, for example, … Read more
Meta keywords is a tag that allows you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there is any connection between meta keywords and improved Google rankings. The Claim: Meta Keywords Are A Ranking Factor What are meta … Read more
This post was sponsored by DeBugBear. The opinions expressed in this article are the sponsor’s own. We all want a website that’s fast and has good SEO. But there’s a long list of things to check and it’s easy to miss small issues. Luckily, Google offers its own tool and testing playground to help you … Read more
The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up. But signing up for a bootcamp or going to a university for traditional courses can be quite expensive. This is where online … Read more
Microsoft announced the rollout of DALL-E 3, the latest text-to-image model from AI lab OpenAI, to all Bing users. The more advanced AI system is now available for free in Bing Chat and Bing Image Creator. DALL-E 3 builds on previous DALL-E models, generating images from text prompts that Microsoft describes as more realistic and … Read more
![What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/4-Ps-of-Marketing-FI.pngkeepProtocol.png "What Are the 4 Ps of Marketing? The Marketing Mix")
If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix. Below, let’s learn about the four … Read more
LinkedIn recently announced new AI-powered products aimed at transforming recruitment and employee training. The professional networking platform is responding to the evolving skill requirements in the workforce and the role HR departments play in managing this change. LinkedIn cited a survey showing that 90% of HR professionals believe their role has become more strategic in … Read more
Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure. The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails. The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall … Read more
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job. But before you accept it, you need to know how to negotiate your salary. Being able to negotiate now effectively won’t just affect the next year or two of … Read more
You have multiple options when it comes to ecommerce platforms. Whether you’re a coding guru with a love for customization, a sales evangelist with aggressive goals, or a beginner who just wants a platform that makes sense, you’ve got options. Which is the best platform for you? That totally depends on your goals, business structure, … Read more
If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? The Claim: Language As A Ranking Factor Your … Read more
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase ad options for specific verticals. 6 Updates To Audience Ads This month’s news featured six updates to Audiences Ads, which leverage consumer intent signals, such as searches, web activity, … Read more
At first, link building may not come easy, but you will build trusted links as you refine your approach. One of the fundamental skills of link building is email outreach and email message design. Many consider outreach for link building a volume game, but when done the right way, it can help you build impactful … Read more
![How Do Ads Affect Website Visitor Behavior? [Exclusive]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-Do-Ads-Affect-Website-Visitor-Behavior-Exclusive.jpg "How Do Ads Affect Website Visitor Behavior? [Exclusive]")
Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of survey respondents felt that “too many ads” could actually damage a brand. There is a delicate interplay … Read more
Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if … Read more
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In creating a new business or online presence, one of the toughest decisions you may make is … Read more
