It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing … Read more
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now. Source link
What does a world where you pay with data vs. money look like? Over the past two decades, many services, including content platforms, social networks, and search engines, allowed consumers to trade their personal information – whether given voluntarily or unknowingly – to access services. This data fuels ad platforms, manifesting in search results, social … Read more
Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility. Favicons Favicons are small icons that represent a website’s brand that are displayed in browser tabs, bookmarks, browser history and in search engine results pages (SERPs). … Read more
On any given day, you’re creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take … Read more
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This … Read more
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though … Read more
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a loyal fanbase that you can count on for repeat orders, high lifetime value, and customer advocacy. Neglect or miscalculate them, … Read more
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings. LCP, … Read more
Black Friday and Cyber Monday. The most important weekend for your business for the entire year. Shoppers expect big deals—and they’re ready to buy. 2023 generated a record $9.8 billion in online sales, up 7.5% from 2022. But everything you *think* you know about your audience is different during Black Friday and Cyber Monday, partially … Read more
