Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead)

Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead)

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand … Read more

9 Tips To Optimize Crawl Budget For SEO

9 Tips To Optimize Crawl Budget For SEO

Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would be eBay.com, and websites with tens of thousands of pages that update frequently would be user reviews and rating websites … Read more

How Positioning Can Align Product and Marketing Teams

How Positioning Can Align Product and Marketing Teams

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Getting product and marketing teams on the same page is critical for a company’s success. When they’re not aligned, things can get messy: People misunderstand each other, resources get wasted, opportunities slip by, and everyone … Read more

The Best Time to Post on TikTok in 2024 (+ Free Heatmap)

When is the Best Time to Post on TikTok in 2024?

While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After … Read more

Google Revamps Entire Crawler Documentation

Google Revamps Entire Crawler Documentation

Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages.  Although the changelog downplays the changes there is an entirely new section and basically a rewrite of the entire crawler overview page. The additional pages allows Google to increase the information … Read more

Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It

Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It

On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.  Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it.  Keep … Read more

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, … Read more

How To Choose The Right Bid Strategy For Lead Generation Campaigns

How To Choose The Right Bid Strategy For Lead Generation Campaigns

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for your conversions. Now, we’re going to cover the final step before activating your value-based bidding strategy: choosing the right bid … Read more

Google Brings AI Ad Image Editing To Search, Display, & More

Google Brings AI Ad Image Editing To Search, Display, & More

Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder is expanding beyond English-speaking markets. Google is balancing AI automation with more granular advertiser controls. Source link

15 Growth Marketing Tactics to Turbocharge Your Startup

15 Growth Marketing Tactics to Turbocharge Your Startup

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website … Read more

Google Ads Rolls Out New Performance Max Insights And Controls

Google Ads Rolls Out New Performance Max Insights And Controls

Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. Advertisers getting more controls like negative keywords for Performance Max. Source link

The Power of Partnerships and Innovation, according to New Balance's Calvin Goncalves

The Power of Partnerships and Innovation, according to New Balance's Calvin Goncalves

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive? … Read more

B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.  Check out this executive panel on-demand, as we show you how we do it.  With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more

Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect

Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all … Read more

Analysis Of +546,000 AI Overviews

Kevin Indig's Growth Memo for SEJ

AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked a representative data set to thoroughly analyze how AIOs (AI Overviews) work. Thanks to exclusive data from Surfer, I conducted the largest analysis of AI Overviews so far with over 546,000 rows and +44 GB of data. The … Read more

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