BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with Google as the default search engine in Safari. Desktop AI Traffic Dominance One of the key findings in the BrightEdge data is that traffic to … Read more
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what … Read more
Key takeaways As an email marketer, you know you’re a trustworthy sender. But your subscribers will mark you as spam if you don’t respect their inbox by sending too many emails or irrelevant emails too often. The more engaged your subscribers are, the better your deliverability. That’s why you should embrace any unsubscribes—it’s better to … Read more
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine. … Read more
Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds these responses specifically for each user’s question. Visual Analytics Come AI Mode Soufi Esmaeilzadeh, Director of Product Management for Search at Google, explained that you … Read more
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach. Source link
WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents and content consumption while enabling new kinds of functionality. To achieve this, the team is focusing on developer tools that allow third-party developers and services … Read more
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are … Read more
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why … Read more
Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to transforming advertising through AI across four key pillars: Search, Creativity, Measurement, and Agentic Capabilities. Here’s a breakdown of the major announcements and how marketers can … Read more
Google has published guidelines on what to do if your rankings are affected after being incorrectly flagged by Google’s SafeSearch filter. The new documentation offers three actions to take to resolve the issues. The new documentation provides guidance on three steps to take: How to check if Google’s Safe Search is filtering out a website. … Read more
The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications (SPAs). The announcement was made by Felix Arntz, a member of the WordPress Performance Team and a Google software engineer. Plugins released by the WordPress … Read more
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson … Read more
Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity Analytics data with natural language prompts via AI. The announcement listed the following ways users can access and interact with the data using MCP: Query analytics data with natural prompts Filter by dimensions like Browser, … Read more
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Orders failed. Customer support lit up. Social media exploded. We were trending — but … Read more
New research reveals that Google’s AI Overviews tend to favor major news outlets. The top 10 publishers capture nearly 80% of all news mentions. Meanwhile, smaller organizations struggle for visibility in AI-generated search results. SE Ranking analyzed 75,550 AI Overview responses for this study. They found that only 20.85% cite any news source at all. … Read more
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come … Read more
When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom design. This decision is critical because what you choose can define your business’s performance. It can also influence how your business grows online. Of course, … Read more
