Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal for SERP analysis is understanding why certain pages earn top rankings and what elements contribute to their success. Analyzing these pages can unlock valuable insights … Read more
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects. But we should use other tools and techniques to independently verify our analysis and interpretation of this data. … Read more
It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown … Read more
Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12% from last year. Google Services, including Search and YouTube ads, grew by 10% to $84.1 billion. Google Cloud increased revenues by 30% to $12.0 billion … Read more
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features. Source link
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New creator tools include profile previews, enhanced analytics, and desktop video features. Free LinkedIn Learning courses can help you learn more about video’s role in professional … Read more
![Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/anatomy-of-a-fb-ad.png "Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns")
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a … Read more
90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it … Read more
This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers lose trust in SEO as a channel. Just look at the recent “SEO is dead” reactions to HubSpot’s traffic decline. Google Enforces JavaScript For Crawling … Read more
![5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/5-New-SEO-Ranking-Challenges-Youre-Facing-Right-Now.png "5 New SEO Ranking Challenges You're Facing Right Now [&")
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies … Read more
As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their place, the digital era has opened up incredible new ways to reach local audiences and drive foot traffic, thanks to PPC … Read more
![Is it Real or AI? Test Your Detection Skills [Round 4]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/real-or-ai-4.png "Is it Real or AI? Test Your Detection Skills [Round")
Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery. Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations. Source link
In a recent interview, Matt Mullenweg referenced three scandals and controversies from his past that have been long forgotten to show how it’s possible that the WP Engine scandal will also be forgotten. One of the examples he cited, the Hot Nacho Scandal, led Google to ban WordPress.org, caused Mullenweg to be rebuked by influential … Read more
![Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/super-bowl-ad-alternatives-1-20250130-4687316.webp.webp "Can't Afford a Super Bowl Ad? Try These Marketing Alternatives")
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are … Read more
The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only works that include meaningful human input can be copyrighted. Here’s what you need to know about copyrighting AI-generated content. Key Findings Human Authorship Is Essential … Read more
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority. Source link
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston … Read more
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes … Read more
