With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global … Read more
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a … Read more
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth. Here’s all the data from the report that you need to know. Marketing Jobs … Read more
![What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-seeding-1-20250123-2593003.webp.webp "What Is Content Seeding & How Does It Work? Here’s")
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business … Read more
![Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Soundless-Videos-We-Love.png "Silent But Mighty: How Soundless Videos Are Winning Social Media")
You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely … Read more
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation is formally called NOTICE of Appearance. There may be an additional legal filing that may indicate that the previous legal team may no longer be … Read more
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that … Read more
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective … Read more
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views … Read more
As an entrepreneur, your time and energy are likely getting pulled in several different directions. While you may get energy from the passion you have for designing products, planning marketing, and setting up your store, you may not have that same energy when it comes to bookkeeping! But it is just as important as any … Read more
Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of what users want. The video discussion was hosted by Mike Grehan on his new marketing podcast titled, Inside Marketing With … Read more
![Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Does-Google-Favor-UGC-Reddit-Leads-In-Search-Growth-STUDY.jpg "Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]")
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s … Read more
Considering joining one of the millions of small businesses by purchasing an established brand? Congratulations, you’re on step one to becoming a business owner! That said, while there are many benefits to purchasing an established business as a startup or entrepreneur, there are also lots of things to factor in along the way. In this … Read more
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable data, and high-value customer targeting. Source link
![How to Write a Content Brief [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-brief-1-20250120-7521165.webp.webp "How to Write a Content Brief [Template + Examples]")
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. … Read more
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed breadcrumbs from mobile search results. Only the domain will show on mobile, but breadcrumbs stay on desktop. No changes are needed for sites using breadcrumb markup. Source link
