Do Categories & Structure Matter More For SEO Than Just Content?

Do Categories & Structure Matter More For SEO Than Just Content?

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for caregivers, do you have mainURL.xxx/blog post name or mainURL.xxx/caregiver-resources/blog title? Does that impact SEO?” That is an amazing question, and … Read more

Google E-E-A-T: Should We Search For Other Articles With High Backlink Profiles?

Google E-E-A-T: Should We Search For Other Articles With High Backlink Profiles?

Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more

Will Improving Page Speed Count For Helpful Content In Google?

Will Improving Page Speed Count For Helpful Content In Google?

This week’s Ask An SEO Question comes from Christopher, who asks: “Is page speed performance part of the “helpful content” update as well? Could it potentially affect performance if users don’t find it helpful?” Great question, Christopher – and one that is asked in many meetings. No, improving or reducing page speed will not help … Read more

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