Runway, the New York-based AI video startup, has released a major upgrade to its flagship text-to-video generator Gen-2 today. The improvements to video fidelity and consistency have led many in the AI creative community to call this release a huge leap forward for AI filmmaking. The Gen-2 model was first released in March 2023, allowing … Read more
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to … Read more
With 2.9 billion active users, Facebook is the most popular social network of them all – and short-form video is the hottest content format on the block. So a Reels feature was an inevitable addition. As a creator or a brand, diving into Facebook Reels could be a game-changer, getting a fresh set of eyes … Read more
Some 62% of people say they would not use a business if they found incorrect information about it online. That’s according to a survey conducted by BrightLocal of a representative sample of 1,138 Americans. Respondents were asked about how they interact with local/small business listings online. An infographic (below) covers key findings from the research. … Read more
I may not have Justin Welsh’s celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five … Read more
The U.S. Immigration and Customs Enforcement (ICE) agency has been using an AI-powered tool called Giant Oak Search Technology (GOST) to scan visa applicants’ social media posts since 2014, according to documents obtained through a Freedom of Information Act action. According to an Oct. 27 TechSpot report, the system gives applicants a “social media score” … Read more
Ever felt like you’re drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? In this episode of the Marketing Smarts Live Show, George B. Thomas sits down with Peter Prodromou, President of … Read more
Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and … Read more
Bluesky is fast emerging as one of the major contenders in the race for the top Twitter (X) alternative — and with good reason. The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through … Read more
Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive environment, companies have capitalized on trends and messaging to drive lead interest in their offerings, mostly through a memorable brand … Read more
![How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-To-Perform-Website-Experiments-SEJ-Experiment-Walk-Through.jpg "How To Perform Website Experiments [+ SEJ Experiment Walk-Through &")
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, ’tis the season for thinking about next year before this year is even over! So, … Read more
![20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/20-Experts-Share-Insights-2024-Strategies-For-Social-Media-–.jpg "20+ Experts Share Insights: 2024 Strategies For Social Media –")
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more
Your business might be everything you could ever want it to be, but that doesn’t mean there isn’t room for improvement. We should all be striving for success in everything we do. Exploring enhancement opportunities with the latest technology and AI makes sense. Not every business owner will know the most effective ways to use … Read more
Fancy a challenge? Why not try to double your growth in two weeks? That’s the goal of the AI Accelerator, Buffer’s bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn’t just another online course. It’s a unique two-week journey curated by Buffer to help you … Read more
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the “cocktail party effect” by psychologists, marketers of all … Read more
Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI, with a … Read more
