Using human-centered innovation, AI, and SaaS to achieve a more effective last-mile delivery, while making a positive impact on the environment. A Personal Story — Where’s My Passport? After not seeing my family for years, I purchased a flight to visit them for Christmas. I will never forget that afternoon in December 2020 when I … Read more
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. Read the full article at MarketingProfs
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs
![The Most Commonly Tattooed Brands [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-Most-Commonly-Tattooed-Brands-Infographic.jpg "The Most Commonly Tattooed Brands [Infographic]")
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word “tattoo” as well as popular brand names. Read the full article at MarketingProfs
As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge is scaling digital innovations. The IT industry has been caught off guard by digital Darwinism, with technology evolving … Read more
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. Read the full article at MarketingProfs
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly … Read more
What we marketers call a business-to-business-to-consumer (B2B2C) model–having not only businesses but also their consumers as marketing audiences–can be daunting if you don’t have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs
Twitter Inc (NYSE:TWTR) has managed to deflect Elon Musk’s $41 billion offer to stay public, but the eager entrepreneur has one more option to buy the social network. A long duel between Musk and the board is the most likely scenario. Defensive Move As reported by CNN Business, the Twitter board announced Friday the implementation of a “poison … Read more
Digital marketing consists of so many tactics that it can be hard to tell what’s working–which may be why many companies suspect that it isn’t. But these four tried-and-true tactics should always be part of the mix. Read the full article at MarketingProfs
Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a … Read more
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may solve your problem. Read the full article at MarketingProfs
At Buffer, we’ve been working on a better admin dashboard for our customer advocacy team. This admin dashboard included a much more powerful search functionality. Nearing the end of the project’s timeline, we’ve been prompted with the replacement of managed Elasticsearch on AWS with managed Opensearch. Our project has been built on top of newer … Read more
Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more
What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence … Read more
Digital transformation integrates the business areas to deliver fundamental value to the customers. Digital transformation services open doors for developing business models for several products and creating deliverable value for clients to make profits. The ongoing transformation in technology during the 2020s had multiple facets for businesses. The digital transformation has resulted in improvised reviews of customers … Read more
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more
