Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! What happens after your search for a B2B marketing agency begins? In-house marketers who haven’t served agency time might not be aware of what goes on behind the scenes. This article will shed light on … Read more
Shakeeb Ahmed, a former security engineer at Amazon, has pleaded guilty to charges of hacking and stealing over $12.3 million from two crypto exchanges in July 2022. This high-profile cybercrime incident, according to BleepingComputer reporting, has sent shockwaves through the cryptocurrency community, highlighting the vulnerabilities of decentralized finance platforms. The two exchanges victimized by Ahmed’s … Read more
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more
Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode of the Marketing Smarts Live Show, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives. Here’s a glimpse into the key takeaways from this enlightening episode. Christine Gritmon challenges the … Read more
First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no data cookies. We have to get more creative on how to legally, and ethically, capture customer information. Not sure what first-party data is? Or not … Read more
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels, they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 /0:17 … Read more
In the ever-evolving world of B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. However, challenging times can also present unique opportunities for marketers to refocus on long-term goals. Marketing Smarts Live Show … Read more
TikTok owner ByteDance is set to resume business in Indonesia by taking a majority 75.01% stake in Tokopedia with a promised $1.5bn investment. Indonesian tech company GoTo will maintain a 24.99% minority stake in Tokopedia, reports Reuters. This comes after the social media giant was banned from operating its e-commerce platform in Indonesia in October … Read more
Think about five content creators you admire. Regardless of who they are, there’s a common thread: consistency. Now, consistency might sound simple, but let’s be real—it’s tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for businesses and B2B marketers. Many solutions … Read more
Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter). Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers. … Read more
Fortnite leakers have been busy working away datamining the new Season 5 Chapter 1 update and we now have the new map to play on now that the Chapter has just gone live. Contrary to map leaks from last month, the leak of the new map ahead of today’s season launch looks very different, with … Read more
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep … Read more
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives. The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you’d better. There may be no situation in modern business that requires such … Read more
In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest … Read more
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how … Read more
In today’s digital age, where videoconferencing has become a staple in both professional and academic settings, a new study sheds light on the phenomenon of videoconferencing fatigue. Conducted by a team of Austrian researchers, the study, published in Scientific Reports, a journal by Nature Reports, delves into the real and measurable effects of prolonged videoconferencing … Read more
