Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run. Email list hygiene and personalization data … Read more
Key takeaways As an email marketer, you know you’re a trustworthy sender. But your subscribers will mark you as spam if you don’t respect their inbox by sending too many emails or irrelevant emails too often. The more engaged your subscribers are, the better your deliverability. That’s why you should embrace any unsubscribes—it’s better to … Read more
Key takeaways Accessibility matters. Not only is it legally required to make your emails accessible to everyone, it’s the right thing to do for your subscribers, and for your business. You can’t increase conversion rates if someone can’t interact with your email. Coding for accessibility doesn’t just mean optimizing for screen readers, though that’s a … Read more
Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmail’s Promotional Tab? With so many factors that go into your deliverability—from email list hygiene to your sender score—it’s important to do a thorough check of each element … Read more
Dear Litmus Community, Today, I’m thrilled to share some momentous news with you: Litmus is being acquired by Validity. This marks an exciting new chapter in our company’s journey, and I couldn’t be more optimistic about what this means for our customers, our community, and the future of email marketing. Our Story Continues When our … Read more
Key takeaways ✨ You should never use bulletproof button images because they get lost when images are turned off—and they’re not accessible. Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more. There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based. Have you heard of … Read more
Key takeaways The sky’s the limit when it comes to email design, but start with an accessible foundation. Prioritize HTML, CSS, and real text to keep your email campaigns accessible. While a lot of brands opt for all-image emails, we recommend using as much text as possible so that people using assistive technology like screen … Read more
![Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Ultimate-Guide-to-Dark-Mode-Code-Snippets-Tools-Tips.png "Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips")
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit jQuery(document).ready( function normalizeStickySidebar() { $(‘body’).scrollspy({target:’#getting-started-nav’, offset:290}); }); Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode … Read more
Key takeaways Accessible language is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level. Best practices for accessible language include keeping copy concise, using active voice, and localizing your content for global audiences. Litmus’ Accessibility Checks make it easy to test your email against … Read more
Imagine getting a heartfelt email in your inbox from the CEO of a major retailer because they’re closing their stores. It’s meant to tug on your heartstrings and build a relationship. But if you’re part of the 1.3 billion people worldwide—16% of the world’s population—that have some form of disability, then you probably missed out … Read more
Key takeaways: The goal of accessible design is to help everyone enjoy your content. There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and more. It’s better to take small steps towards accessibility than none at all. Email design is more than pretty decoration and interesting … Read more
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers. What is email accessibility? Why does email accessibility matter? … Read more
The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. We’ll spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals … Read more
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. You’re already setting your priorities and goals for the year ahead—but … Read more
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by … Read more
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more
You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How … Read more
Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below. Email Quantity 67% of consumers say they receive too many … Read more
