As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more … Read more
![Everything You Need to Know About Behavioral Segmentation [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/GettyImages-1416048929.jpgkeepProtocol.jpeg "Everything You Need to Know About Behavioral Segmentation [+ Examples]")
Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? For marketers, behavioral insights are not only interesting but key for understanding their audience, going beyond demographic and geographic data. In order to understand your audience’s behaviors, marketers can implement … Read more
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too. By doing so, you can stack the odds … Read more
