Segmentation, Targeting, & Positioning (STP Marketing): The Marketer's Guide

Segmentation, Targeting, & Positioning (STP Marketing): The Marketer's Guide

As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more … Read more

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