We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners Fernando Rubino Pereira — Global … Read more
This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more
Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In … Read more
https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-0930-Mobiles-1-1.mp4 For this week’s edition of Feature Friday we’re talking all things Black Friday! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. Personalization techniques include: Countdown timers Social proof Product Automation Countdown Timers By using a countdown timer in the header of the email, Mobiles.co.uk create … Read more
To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take. We recently hosted a … Read more
This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized … Read more
Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news … Read more
B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more
January is always a time for reflection. The start of a new year is the perfect time to reflect on years gone by—the good and the bad—before looking to the future. This past year was one of both struggle and growth as a company and, as such, has gotten us all especially nostalgic. That’s why, … Read more
What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there. Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email … Read more
Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes. From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay! Diaspora Co. PrettyLittleThing … Read more
What is a broken email? Marketers love email for its reliability, effectiveness, and maybe most importantly its high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become … Read more
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning … Read more
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in … Read more
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read … Read more
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more
A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power … Read more
