A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity and ChatGPT emerging as alternatives to traditional search engines. David Bell, co-founder of Previsible, believes this indicates Google’s growth is at a standstill: “Google is … Read more
OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT to get answers. The phone access method enables users with an unstable or no data connection to use ChatGPT from a telephone while on the … Read more
Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The update simplifies the language, and lists prohibited behaviors with examples of unacceptable conduct. Key Updates To Policy The updated policy clarifies existing rules without adding new restrictions. It specifically bans using Google’s AI … Read more
In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are using it instead of traditional search in an increasing number of cases. For example, ChatGPT’s traffic recently surpassed Bing, and its referral traffic has been … Read more
OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about current events and local information in a natural way. This feature works in multiple languages and allows for real-time queries. Additionally, ChatGPT’s mobile apps now … Read more
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 keywords across 22 websites. The study, conducted between August and September, finds that traditional SEO metrics like click-through rates may … Read more
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power grid access grew exponentially: 8% in 1907. 35% in 1920. 68% in 1929. We stand at the doorstep of a … Read more
Generative AI and the introduction of AI Overviews to SERPs have dominated this year as search has changed more in the last year than in the last 10 or 20 years. But it might be that many of these changes are coming in spite of Gen AI and not because of. SEO has been maturing … Read more
Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus a brand new Pro tier that comes with unlimited usage limits and with a higher level of computing resources. OpenAI ChatGPT o1 Model Sam Altman announced on X (formerly Twitter) that their new AI model is now … Read more
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content. Additionally, the findings challenge OpenAI’s commitment to responsible AI development in journalism. Background … Read more
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI … Read more
Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases accuracy. The Difference Between RAG And GraphRAG RAG (Retrieval Augmented Generation) combines a large language model (LLM) with a search index (or database) to generate … Read more
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in this new era of search, Microsoft says: “In the past, digital marketing strategies often relied heavily on demographic data and … Read more
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release on Nov. 30, 2022 led to a cascade of competition, including Gemini (formerly Bard) and Claude. If … Read more
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to … Read more
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. Here is a breakdown of the technical requirements for ensuring your website is indexed correctly. Technical Framework ChatGPT Search combines … Read more
OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational interface. Key Updates ChatGPT can now deliver real-time data, including news, sports scores, stock prices, and weather updates. Search results … Read more
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for … Read more
